Why Should Your Nonprofit Redesign Its site?
It’s Broke so Fix It
There are a lot of signals that your site is due for an upgrade. One tell-tale sign is that your nonprofit’s site isn’t mobile-friendly. You don’t have a lot of time to impress your potential donor, volunteer or new supporters and they aren’t going to be interested if they can’t see your website on their phone. I can tell you from personal experience if your menu doesn’t collapse, I’m out. More than half the world’s population uses a smart phone and if your website doesn’t reflect that statistic then it’s time to reboot. Other indications that it’s time for change include poor user experience (UX), a high bounce rate or an overall outdated design. Basically, there a ton of signs that your website is due for an upgrade, so don’t ignore them!
It’s an Investment not an Expense
Your nonprofit website is your best employee. It works nights and weekends so that you don’t have to. It establishes your credibility and expands your reach by presenting potential donors, volunteers, board members and the general public with information about who you are and what you do. It is also the nucleus for your online presence. It acts as the hub for social media, press attention and so on. If your website is linked by local media in an online article but looks sketchy (you know what I mean), then you are missing out on a great opportunity to expand your community of supporters.
Next, let’s talk logistics and getting it done right.
When approaching the design process it’s important to first brainstorm internally before taking your search to a third-party: